OAJ Software Consult

What a Small-Business Website Needs on Day One

A first website does not need to be big. It needs to answer the questions every visitor arrives with, on a phone, in a few seconds.

The five questions

  • What do you do? One clear sentence at the top of the home page.
  • Who is it for? Name your customers and where you serve them.
  • Why you? Real examples, photos of your work and customer reviews.
  • How much, or how does it work? Prices, packages or a short step-by-step.
  • How do I reach you? Phone, WhatsApp, email and a short form on every page.

The pages that cover them

Home, Services, Our Work, About and Contact. Add a Blog when you are ready to publish regularly; useful articles help people find you on Google.

The basics people skip

  • Mobile first. Most visitors will be on a phone. Check every page on one.
  • Speed. Compress images and avoid heavy plugins.
  • Your own domain and email, so customers see a real business.
  • Google Business Profile linked to your site for local searches.
  • Backups and updates so a plugin problem never takes you offline for long.

Keep it current

An outdated site with old prices or a dead phone number costs more trust than having no site. Set a reminder to review it every quarter.

Need a site, or a refresh of the one you have? Request a quote.